Daily nation newspaper kenya latest news
Citizen also has a higher share with women than men, 8% to 5% respectively. Gender also has an effect on readership: men of all ages read Mwanaspoti more than women, and while The Nairobian has a 10% share with women, it only has a 6% share with men. Interestingly, young people (ages 15-24) are less devoted to Daily Nation and Standard while these two newspapers still have the most share, 32% and 19% respectively, they also read other newspapers including Taifa Leo, with a 12% share, sports publication Mwanaspoti, 10% share, and The Nairobian, part of the Standard Group, 10% share.
When we examine share by different age groups and genders, we see a more diverse picture of newspaper readership. Lower down, Taifa Leo has a 10% share, and People Daily has an 8% share.
This means nationwide, Daily Nation has a 40% share while Standard has a 20% share. In the past 30 days, Daily Nation had an average readership of approximately 4,379,400 per day, and Standard had an average of 2,223,500 per day. We found that across the board Daily Nation and Standard are the top newspapers by audience size and share, beating the competition by a large margin. GeoPoll measures newspaper and magazine audience size and share daily, and data can be filtered by demographics including age, sex, and location. GeoPoll’s Media Measurement Service now includes daily measurement for print outlets, and we’re excited to share some of our findings on Kenya’s print media.